Ma.gnolia: sink's Bookmarks Tagged With "marketing2.0"

House Party > power your party!

sink — Thu, 12 Jun 2008 21:30:27 PDT

Interesting idea for brand promotion.

Taco Bell - Direct Daniella

sink — Sun, 11 May 2008 10:13:09 PDT

Taco Bell has a very interesting Flash application out that runs video while allow you to "snap photographs" of the model. Yes, the model is a woman in a bikini, so think what you will about that aspect. But the application concept is very cool and can (and should) be applied in lots of other contexts!

Coca-Cola Hunts for Social-Net Formula

sink — Fri, 25 Apr 2008 23:43:13 PDT

"The schizophrenic responses show the uncertain embrace Coke's made of social media as it tries to translate its over 50 years of success in the traditional marketing world to the new terrain. The pitfalls the company has faced and concessions it's made highlight the challenges faced by big brands navigating the new marketing playbook."

The Brand Fan Marketplace - ClickZ

sink — Fri, 25 Apr 2008 23:39:16 PDT

Good article about the three ways marketers can keep brand fan sites strong.

Gnarls Barkley | ELPUOC DDO EHT

sink — Fri, 25 Apr 2008 17:58:45 PDT

All the talk today seems to be around Gnarls Barkley releasing their new album as a free download MP3 online. One catch: The download is the entire album, but backwards. This is fun, if somewhat silly. Of course, my copy is downloading now and I've heard it's actually pretty cool to listen to backwards.

A Fishy Social Networking Campaign - ClickZ

sink — Tue, 15 Apr 2008 20:58:28 PDT

A look at Telus' Canadian Facebook campaign.

Inside Facebook » The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

sink — Fri, 11 Apr 2008 22:50:18 PDT

Check out this exhaustive and inexpensive report (e-Book?) on how to use Facebook for business purposes. Nice!

Andy Sernovitz's Damn, I Wish I'd Thought of That!: Building a corporate culture, Part 2

sink — Mon, 31 Mar 2008 23:31:52 PDT

Andy interviews my new hero: The dude who founded GeekSquad. Consider this a follow-up to the fantastic video of this guy's presentation I posted last week.

Your brand is defined by the UI between your company and your consumers

sink — Mon, 31 Mar 2008 23:11:34 PDT

"Your brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand - an assertion I am not sure goes hand in hand with the first one."

Teasing Batman - Los Angeles Times

sink — Mon, 31 Mar 2008 23:04:54 PDT

I got a call from Harvey Dent today. Pretty cool, he asked me for help in fending off some naysayers in his upcoming campaign. The "viral" campaign (aka: great marketing) is in full gear for Batman: The Dark Knight. CAN NOT WAIT!!

USPS - Power of the Letter

sink — Sun, 23 Mar 2008 10:00:00 PDT

Cool tie-in concept with HBO's "John Adams".

Ten Reasons Marketers Should Pay Attention to Wikipedia - ClickZ

sink — Sat, 22 Mar 2008 21:46:55 PDT

"But Wikipedia is rewriting the marketing script, because it's far and away one of the Web's most potent and powerful affirmation drivers. Once the primary domain of A-list bloggers and Web 2.0 elite, it's now unmistakably penetrated the online masses. Even those who don't use it are impacted by the conversation it shapes, online or off-."

Who's that selling at your (online) door? | csmonitor.com

sink — Sat, 22 Mar 2008 08:59:54 PDT

"'Businesses have to be very careful, because the line between a creative ad campaign and unethical manipulation can be very fine,' he adds. Many companies have found this out – sometimes the hard way."

The Golden Rules of Marketing | Chris Heuer's Inystes

sink — Thu, 20 Mar 2008 21:12:51 PDT

Chris is damn smart. And hangs around damn smart people. This is a must-read article!

What Is Marketers' Biggest Challenge When It Comes to Social Networks? - Advertising Age

sink — Mon, 17 Mar 2008 13:54:42 PDT

"Marketers still haven't figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what's going on."

Influential Marketing Blog: 10 Easy Ways to Piss Off A Blogger (from SXSW)

sink — Sat, 15 Mar 2008 08:25:02 PDT

Great recap of Rohit's "10 easy ways to piss off a blogger" session at SXSW. A must read for anyone doing "blogger outreach"!

Marketing News: Brand influencers snatch marketing power from early influencers - Marketing Week

sink — Thu, 13 Mar 2008 20:29:29 PDT

Why Are Marketers & Journalists So Afraid of Online Video? | Marketing Profs Daily Fix Blog

sink — Mon, 18 Feb 2008 20:53:54 PST

"Video scares the heck out of everyone because it's a massive change in the way things 'have always been'."

Marketing Environmentalism » Nau: Sustainable Business Grows Sustainable WOM

sink — Sun, 10 Feb 2008 13:21:53 PST

"Nau - a Polynesian word of welcome and inclusion - was formed in 2004 by former executives from high end outdoor & lifestyle brands (Nike, Patagonia, Adidas to name a few). They came together to build a company that found “a better way” for every product and business process."

The New Focus Groups: Online Networks - WSJ.com

sink — Sat, 09 Feb 2008 12:41:13 PST

A good article about the (questionable?) trend of "brands using community for research purposes alone". What do YOU think about this trend?

Hey, No Whopper on the Menu?! - WSJ.com

sink — Fri, 08 Feb 2008 21:07:55 PST

Apparently the Burger King Freakout campaign is good stuff. "Since kicking off two months ago, the video has been played 3.3 million times on a special Burger King Web site and has had 357,367 views on YouTube. More importantly, Burger King says it helped sell burgers."

Five Magazines You Have Never Read - Marketing & Strategy Innovation Blog

sink — Fri, 08 Feb 2008 14:01:14 PST

"Someone famous (Ogilvy?) said that it was a good idea to make a habit of picking up magazines that are outside of your usual set. The ones below would probably work." Onion World? Seriously? An entire magazine dedicated to the nastiest vegetable on the planet? Yes, that would definitely be stepping out of my comfort zone... of course, that's exactly the point.

Top Experts Dish with their Best Kept Marketing Secrets » Small Business Trends | small business experts

sink — Thu, 07 Feb 2008 22:12:04 PST

Tons of ideas from some smart folks about marketing and beyond. Long, but worth the time.

YouTube - How to make a credible web video

sink — Sun, 20 Jan 2008 19:04:05 PST

Dead on! Andy talks about how to make a credible Web video. His studio is amazing.

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wharton

sink — Sun, 20 Jan 2008 12:54:06 PST

"Fansumers, viral videos and social computing -- these are just some of the many buzzwords pinging around the marketing world today. Making sense of them is not easy, since new practices evolve rapidly and often overlap with one another. Indeed, according to Wharton marketing professor Christophe Van den Bulte, many may be nothing more than marketing gimmicks."

Mark Lives in IKEA

sink — Sat, 19 Jan 2008 19:44:07 PST

In what has to be the antithesis of the Wal-Marting Across America campaign, one dude moves into an IKEA and shares. Very fun!

Gooruze - Powered by Online Marketers

sink — Tue, 01 Jan 2008 13:55:26 PST

There's a new social network that's targeted to a niche audience. Nothing new there, of course, but this niche is marketers. Is it strange that it took this long for that group, of all groups?

Andy Sernovitz's Damn, I Wish I'd Thought of That!: Whole Foods: Missing the point

sink — Mon, 12 Nov 2007 23:00:46 PST

Andy correctly argues that Whole Foods is getting it wrong, and could solve their problems by doing something pretty simple: "Train your employees to participate the right way."

Anna Papadopoulos: Who's Afraid of Social Media? - Media on The Huffington Post

sink — Sun, 04 Nov 2007 18:38:03 PST

"So, why would an advertiser take this risk when playing it safe is so much easier? No one gets fired for playing it safe, right? Wrong. The advertising landscape is changing and marketers who behave like it's 1999 are going to get left behind." Well said!

Best Engaging Communities: Budget Allocation for Marketing

sink — Sun, 04 Nov 2007 06:56:56 PST

My buddy Mukund talks about how he things marketing budgets in our new world should (and in his own company's case, do) break down.