Ma.gnolia: sink's Bookmarks Tagged With "ugc"

MediaPost Publications - Protecting Against Pranksters When Running User-Generated Contests - 06/19/2008

sink — Sat, 28 Jun 2008 18:02:09 PDT

If you're running "UGC contests", this is a must read article.

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Tags: ugc, contest, dailylinks

Jamba Dole :: Home

sink — Sat, 10 May 2008 15:41:26 PDT

Mmmm... UGC smoothies...

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Tags: ugc, smoothies, food, dailylinks

User Generated Content Principles

sink — Sat, 10 May 2008 11:35:50 PDT

Yeah! The media companies have banned together to come up with UGC principles. Sadly, they are mostly focused on those damn consumers uploading copyrighted materials. Yikes.

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Tags: ugc, copyright, dailylinks

iMedia Connection: Meet your brand advocates

sink — Sat, 15 Mar 2008 12:03:58 PDT

"Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they're thinking? Meet some of the people behind user-generated videos."

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Tags: ugc, authenticmedia, video, fans, dailylinks

Obama in 30 Seconds

sink — Thu, 13 Mar 2008 19:18:58 PDT

MoveOn.org opens up a project for people to submit pro-Obama commercials. Whether you support (or agree) with MoveOn.org, it'll be interesting to watch how many people submit, and how good the content will be.

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Tags: politics, ugc, contest, dailylinks

User-Generated Contests - ClickZ

sink — Wed, 05 Mar 2008 18:47:41 PST

"Although some of these contests have created great click rates and a descent response, I often find myself looking at the contest graveyard and thinking, "What now?" What ever happened to the woman who won the shampoo commercial or the guy who wrote the best new commercial jingle? Did they go off to become brand advocates and loyal customers? Or famous directors and songwriters? Truth is, no one really knows...or cares to find out. The brand's ROI is most likely equal to the participant's gain: at best, 15 minutes of fame. We need to move away from a contest mindset toward a program mindset. We must stop creating one-hit wonders. We must create video content that people will want to engage with over a long time. Content that motivates people to respond with their own content. Content that results in ongoing collaboration and conversation, rather than winners and losers."

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Tags: contests, ugc, dailylinks, video, youtube

Outside Innovation: Making Customer-Contributed Content Work for Your Business

sink — Sun, 02 Mar 2008 14:26:31 PST

Patty Seybold covers some great points regarding best practices for "Customer Created Content" (the better name for "User Generated Content"). If you haven't read it, pick up Patty's book: "Outside Innovation".

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Tags: ugc, tips, dailylinks

Tide to Go - Mytalkingstain.com

sink — Thu, 07 Feb 2008 16:45:02 PST

Yes, this is yet another "upload your video about our product to YouTube and win a prize" marketing campaign, but there's something intriguing about this more than past efforts by other brands. Maybe it's the fact that it's very tight conceptually and execution-wise. Maybe it's that the starting point is a great concept (initially taking form in a TV commercial). Whatever it is, it's fun.

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Tags: ugc, video, youtube, commercial, dailylinks

Hundreds Of Questions Submitted For Interview With Al Qaida Leader - Politics on The Huffington Post

sink — Mon, 21 Jan 2008 07:52:24 PST

Terrorist organization, Al Qaida is putting the ideas of social media to work, asking followers to submit questions to be interviews at a later date. Reading this article was odd - if you'd replaced "Al Qaida" with "Company XYZ", there were strange similarities.

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Tags: socialmedia, ugc, politics, dailylinks

Google Develops Wikipedia Rival - Yahoo! News

sink — Fri, 14 Dec 2007 16:57:53 PST

From the site:: Google is developing an online publishing platform where people can write entries on subjects they know, an idea that's close to Wikipedia's user-contributed encyclopedia but with key differences. The project, which is in an invitation-only beta stage, lets users create clean-looking Web pages with their photo and write entries on, for example, insomnia. Those entries are called "knols" for "unit of knowledge," Google said. Google wants the knols to develop into a deep repository of knowledge, covering topics such as geography, history and entertainment.

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Tags: google, wikipedia, ugc, dailylinks

JetBlue | Deals | Google Photo Contest

sink — Wed, 12 Sep 2007 08:28:15 PDT

While cool, this is odd. JetBlue asks for photos from JB travelers. Odd because they're encouraging potential police/security harrassement, flight attendent harrassement, and a range of other problems. Odd, indeed.

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Tags: travel, UGC

Bath and Body Works Interview | Bazaarblog

sink — Wed, 05 Sep 2007 10:02:35 PDT

User reviews change your business. OK, maybe it's not that straightforward, but more and more we see the effectiveness of reviews. Here's an interview with Limited Brands (Bath & Body Works, Victoria's Secret) talking about just that.

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Tags: ugc, reviews, marketing2.0