Ma.gnolia: sink's Bookmarks Tagged With "marketing"

The Branding of America: Lessons From John Adams

sink — Tue, 15 Apr 2008 20:38:31 PDT

My friend and former co-worker has been building a great blog and e-newsletter, which is where I came across this article. Anyone who can work the brilliant "John Adams" into a marketing conversation is A-ok in my book!

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Tags: hbo, marketing, dailylinks

Interview: Bloggers, direct marketing, and social networking

sink — Sat, 15 Mar 2008 07:29:27 PDT

"When connecting with customers online, you need to open a dialogue with them as individuals. Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed the nature of direct marketing."

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Tags: blogging, marketing, wikipedia, dailylinks

Fast Food: Ads vs. Reality

sink — Sat, 09 Feb 2008 19:16:42 PST

THIS is why we all consider marketing to be largely lies and bullshit.

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Tags: marketing, dailylinks

Beacon Marketing - Rahna

sink — Wed, 26 Dec 2007 20:34:56 PST

I just discovered that friend and former co-worker Rahna has a great marketing blog. Stop by and check it out!

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Tags: marketing, lego, dailylinks

UX Pioneers: An Interview with Seth Godin

sink — Tue, 25 Sep 2007 12:10:17 PDT

Interesting interview with the marketing guru, Seth Godin. He says it turned out to be one of his favorites.

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Tags: marketing, interview

Seth's Blog: How to spend $20 million

sink — Sun, 09 Sep 2007 11:33:50 PDT

While I love the fact that Apple is giving $100 credit to iPhone early buyers, Seth points out that there are other ways they could have handled this. Was the irritation of early buyers really a surprise to Apple?

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Tags: apple, marketing, customerservice

Marketing on the social network scene

sink — Tue, 04 Sep 2007 18:15:32 PDT

A social network for survey takers. Yeah!

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Tags: marketing, research

Own Your Brand! » Blog Archive » But, You Promised…!

sink — Wed, 15 Aug 2007 19:56:27 PDT

Little things matter... especially $30,000 toothbrushes.

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Tags: marketing

MYMMS.COM > Business

sink — Mon, 23 Jul 2007 18:53:02 PDT

For a while now you could put your custom text on your own selection of M&Ms, but now you can also include your logo. Damn cool corporate gift idea.

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Tags: marketing, gifts, candy

GreenDimes | Stop Junk Mail Now | Plant Trees | Save the Planet

sink — Sun, 08 Jul 2007 11:01:14 PDT

It might cost $36/year, but that's like a donation to an environmental group... only better.

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Tags: environment, marketing, spam

Daimler to sell Chrysler to Cerberus for $7.4 billion

sink — Mon, 14 May 2007 07:04:54 PDT

YouTube goes for $1.65 billion, the very old school, large-scale Chrysler gets $7.4 billion. It's a crazy time we live in.

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Tags: marketing, youtube, business

Twitter / deltaairlines

sink — Thu, 10 May 2007 20:44:08 PDT

Wow, interesting. Delta Airlines is getting it's Tweet on. It has a highly personal feel to it. This may actually be a btter solution for companies than blogging - fast, simple, little room for misinterpretation. Hmm.

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Tags: twitter, business, marketing

3 Emotions to Drive Execs to Action

sink — Tue, 01 May 2007 06:08:09 PDT

Having trouble getting your execs to sign off on working with consumers directly? Perhaps it's because you're focused on the logical, rather than emotional triggers. Sam nails three of the most important emotional triggers.

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Tags: communitybusiness, community, marketing, emotion

Tip Sheet: Customer Loyalty: Dos and Don'ts

sink — Sat, 28 Apr 2007 18:28:22 PDT

"In this tip sheet, five experts in facilitating customer loyalty offer dos and don'ts for small businesses attempting to develop a customer loyalty strategy and get it working."

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Tags: tips, business, marketing, evangelism, loyalty

Saturday at the Post Office « Small Thoughts In A Big World

sink — Fri, 06 Apr 2007 11:41:10 PDT

Again, the basics aren't that tough. Seriously.

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Tags: business, marketing

Why Customer Service is the New Marketing

sink — Wed, 04 Apr 2007 08:50:46 PDT

Great post on customer service vs. marketing. Good read.

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Tags: marketing, customerservice, customer2.0

Vitamin Features » The rules of engagement

sink — Fri, 16 Feb 2007 07:22:39 PST

Another great article from Tara Hunt - this one about the "rules of engagement". Very similar thinking to my Customer Interaction Manifesto (see the sidebar to the left), but she raises some fantastic points.

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Tags: community, marketing

Vitamin Features » Why 50% Isn’t Good Enough

sink — Fri, 16 Feb 2007 07:10:44 PST

Great article about why community matters and how to get started, from Tara Hunt.

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Tags: marketing, community, cluetrain

On Social Media: Marketing Wizard Guy Kawasaki

sink — Fri, 19 Jan 2007 11:31:03 PST

My business hero, Guy Kawasaki gets interviewed by PodTech.net. Here's the site description: "Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should "just quit" if they are working wit

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Tags: socialmedia, GuyKawasaki, marketing, interview

Exposing stealth marketing

sink — Fri, 15 Dec 2006 21:50:57 PST

A shameful articles about the "benefits" of stealth marketing. Kinda reminds you of the doctors who recommended smoking way back when.

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Tags: marketing, stealth

ItsRedAgain.com

sink — Fri, 08 Dec 2006 14:19:08 PST

Fantastic example of a Flash based "map" site, allowing users to add their own personal holiday tradition story. Sure, it's appeal is limited to this time of the year, but it's great concept and context to engage users to participate.

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Tags: starbucks, christmas, marketing, flash

How to Change the World: Ten Questions With Jackie Huba and Ben McConnell

sink — Fri, 08 Dec 2006 07:46:18 PST

Guy interviews my friends Ben and Jackie, authors of the new, and very cool book "Citizen Marketers".

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Tags: marketing, citizenmarketing

SiteLogic - Coca-Cola Watches the World Pass By, Decides to Join

sink — Wed, 15 Nov 2006 17:57:42 PST

Good read about how Coke handled the Mentos geyser, versus how Mentos handled it

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Tags: mentos, marketing

3 Rules For Managing Viral Marketing

sink — Thu, 28 Sep 2006 17:23:31 PDT

Good read from Karl. Especially relevant considering I'm now on a quest to stop us all from saying "let's make it go viral!"

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Tags: viral, marketing

Why marketing should make the user manuals!

sink — Fri, 15 Sep 2006 08:36:39 PDT

Kathy asks a brilliant question: "Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom."

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Tags: marketing, design, documentation