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13212_32 Stephen Collins' Bookmarks Tagged With "marketing"

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  1. Visit It's the Conversation Economy, Stupid It's the Conversation Economy, Stupid

    http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm

    David Armano explains the importance of a conversation (not push messages) with your user or consumer community. And to understand where, what and how they engage in those conversations.

  2. Visit The Brand Called You | Fast Company The Brand Called You | Fast Company

    http://www.fastcompany.com/magazine/10/brandyou.html

    Personal brand is the big buzz, but here's Tom Peters explaining the power and criticality of personal brand 10 years ago in Fast Company magazine. Time to wake up and smell the coffee, people!

  3. Visit Why does Comcast care about Twitter? (Video) Why does Comcast care about Twitter? (Video)

    http://www.web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/

    Jeremiah Owyang of Forrester interviews Frank Eliason of Comcast about their social media efforts in customer support. Comcast are getting it right.

  4. Visit Mistakes Marketers Make, - MIT Sloan Management Review Mistakes Marketers Make, - MIT Sloan Management Review

    http://sloanreview.mit.edu/wsj/insight/marketing2/2008/10/20/

    Good take on the marketing disasters that can take place when the marketers take over the strategy. No Cluetrain. No Purple Cow. Fail.

  5. Visit Memo Starbucks: next time try selling ice to Eskimos | theage.com.au Memo Starbucks: next time try selling ice to Eskimos | theage.com.au

    http://www.theage.com.au/opinion/memo-starbucks-next-time-try-selling-ice-to-eskimos-20080802-3oyp.html

    Starbuck's failure in Australia has nothing to do with branding, but it does have a lot to do with a failure of understanding your market. Australia has a well-established cafe culture and good coffee can be found pretty much everywhere. My exper… More

  6. Visit Seth's Blog: The web doesn't care Seth's Blog: The web doesn't care

    http://sethgodin.typepad.com/seths_blog/2008/07/the-web-doesnt.html

    The web owes you nothing and cares nothing for you. If you want to connect and market to people - get out there and be real.

  7. Visit The Six 'C's of Social Influence Marketing The Six 'C's of Social Influence Marketing

    http://chiefmarketer.com/cm_report/social_influence_marketing_0421/

    Thoughtful take on the components of social influence marketing. Worth the read.

  8. Visit Techno//Marketer: Wake up marketers! Techno//Marketer: Wake up marketers!

    http://technomarketer.typepad.com/technomarketer/2008/01/wake-up-markete.html

    What Hasbro/Mattel should have done with Scrabulous.

  9. Visit gapingvoid: "cartoons drawn on the back of business cards": so what's all this new marketing stuff, anyway? gapingvoid: "cartoons drawn on the back of business cards": so what's all this new marketing stuff, anyway?

    http://www.gapingvoid.com/Moveable_Type/archives/004377.html

    Hugh McLeod on Marketing 2.0

  10. Visit Why Social Media Marketing Matters : Cost Per News Why Social Media Marketing Matters : Cost Per News

    http://www.costpernews.com/2007/12/17/why-social-media-marketing-matters/

    Peter Kim has a thought provoking post on a quote from Lester Wunderman. Read the quote from 1967 and see how far we have failed to come. Innovation and change are stifled in today's business world.

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