The Lawlor Group (thelawlorgroup)
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The Lawlor Group (TLG) is a full-service brand management and integrated marketing communications firm that works almost exclusively with private colleges and universities throughout the United States. Our business focus is solely on advancing the cause of higher education through research, strategic brand management and authentic marketing communications that create distinction, enhance value and achieve results.
The Lawlor Group's Top Tags (View All 90)
e-mail marketing, web design, social networking, admissions, marketing, usability, teens, branding, web 2.0, financial aid, word of mouth, writing, affordability, facebook, research, google, interactivity, rankings, search engine optimization, viral marketing, mass culture, middle class, economics, recruiting, technology, environmentalism, tech trends, college preparation, trends, millennials
The Lawlor Group's Recent Bookmarks (View All 126)
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Word of mouth biggest benefit of online communities
http://www.newcommreview.com/?p=1281
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The greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) and increasing customer loyalty (24%), according to a survey of organizations using… More
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How the for-profits go for students
http://www.insidehighered.com/news/2008/06/26/cca
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At the annual meeting of the Career College Association, one of the hot topics was just how to recruit students.
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Anthropology professor says web video can help people craft their identities
http://chronicle.com/wiredcampus/article/3116/anthropology-professor-now-a-youtube-star-says-web-video-can-help-people-craft-their-identities
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Michael Wesch, an assistant professor of cultural anthropology at Kansas State University who studies the culture of YouTube users, spoke at the Library of Congress about the significance of his work.
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Campus practices that work for Latino students
http://www.edexcelencia.org/
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Excelencia in Education has released a new report that focuses on successful practices at 12 top-ranked Hispanic-Serving Institutions working to increase Latino student success.
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