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Getting Design Approval: The Single Mockup Theory Getting Design Approval: The Single Mockup Theory

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For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”. There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website. But it doesn’t often work.

5 other people have commented on this bookmark

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2007_32 Ellen » Getting Design Approval: The Single Mockup Theory » fad...
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7 days ago.

web design trends - fadtastic - the multi author web design journal

9415_32 Daniel » Getting Design Approval: The Single Mockup Theory » fad...
Rated 5 stars out of 5.
7 days ago.

web design trends - fadtastic - the multi author web design journal

4170_32 John » Getting Design Approval: The Single Mockup Theory » fad...
Not rated yet.
7 days ago.

Getting the most out of your design process with your client. Avoid eating the budget with Frankencomps at the beginning and save more of your budget for the real design.

5092_32 Steve Getting Design Approval: The Single Mockup Theory
Rated 5 stars out of 5.
8 days ago.

An excellent article on how to server your customer better with less mockups and less likelyness, that the customer chooses the weekest of designs from your range of mockups.

4_32 hamjak » Getting Design Approval: The Single Mockup Theory » fad...
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June 1, 2008

web design trends - fadtastic - the multi author web design journal

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Name Title Rating When
3586_32 Web Design » Getting Design Approval: The Single Mockup Theory » fad...
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7 days ago.

Getting the most out of your design process with your client. Avoid eating the budget with Frankencomps at the beginning and save more of your budget for the real design.

3586_32 CSS Design Getting Design Approval: The Single Mockup Theory
Rated 5 stars out of 5.
8 days ago.

An excellent article on how to server your customer better with less mockups and less likelyness, that the customer chooses the weekest of designs from your range of mockups.

9335_32 Matrix Group Getting Design Approval: The Single Mockup Theory
Not rated yet.
May 27, 2008

For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”. There are variations on this throughout the industry, but overall it’s p...