sink's Bookmarks Tagged With "strategy"
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But He's Really Nice In Person: Social Media and the Embarrassing CEO | Marketing Profs Daily Fix Blog
http://www.mpdailyfix.com/2008/07/but_hes_really_nice_in_person.html
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"But that’s the job of the agency or the social media consultancy. To figure out who needs to assume the role of the customer-facing online company representative. To audition people internally to ensure that you’ve got the right players in place.… More
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Brad and Willy's evangelism adventure: Church of the Customer Blog
http://www.churchofthecustomer.com/blog/2008/06/a-new-coffeesmo.html?cid=118981746#comment-118981746
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This look at evangelism implementation reminds us that "community" or "social media" isn't a thing in itself, it's a part of your overall business strategy.
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PR Squared: "If I Had A Million Dollars"
http://www.pr-squared.com/2008/05/if_i_had_a_million_dollars.html
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If someone gave you $1 million to apply to social media projects, how would you spend it? Todd lays out a pretty bad ass scenario!
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Communicators press ahead with social media without a clear idea of strategy
http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=1077
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Communicators press ahead with social media without a clear idea of strategy
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