sink's Bookmarks Tagged With "marketing2.0"
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Taco Bell - Direct Daniella
http://www.directdaniella.com/
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Taco Bell has a very interesting Flash application out that runs video while allow you to "snap photographs" of the model. Yes, the model is a woman in a bikini, so think what you will about that aspect. But the application concept is very cool an… More
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Coca-Cola Hunts for Social-Net Formula
http://www.adweek.com/aw/content_display/news/digital/e3iac100babad132e4dfb55c7000a2ca709
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"The schizophrenic responses show the uncertain embrace Coke's made of social media as it tries to translate its over 50 years of success in the traditional marketing world to the new terrain. The pitfalls the company has faced and concessions it'… More
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The Brand Fan Marketplace - ClickZ
http://www.clickz.com/showPage.html?page=3628541
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Good article about the three ways marketers can keep brand fan sites strong.
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Gnarls Barkley | ELPUOC DDO EHT
http://fronttobackbacktofront.com/
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All the talk today seems to be around Gnarls Barkley releasing their new album as a free download MP3 online. One catch: The download is the entire album, but backwards. This is fun, if somewhat silly. Of course, my copy is downloading now and I'v… More
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A Fishy Social Networking Campaign - ClickZ
http://www.clickz.com/showPage.html?page=3629098
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A look at Telus' Canadian Facebook campaign.
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Inside Facebook » The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/
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Check out this exhaustive and inexpensive report (e-Book?) on how to use Facebook for business purposes. Nice!
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Andy Sernovitz's Damn, I Wish I'd Thought of That!: Building a corporate culture, Part 2
http://www.damniwish.com/2008/03/building-a-corp.html
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Andy interviews my new hero: The dude who founded GeekSquad. Consider this a follow-up to the fantastic video of this guy's presentation I posted last week.
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Your brand is defined by the UI between your company and your consumers
http://www.emergencemarketing.com/2008/03/24/your-brand-is-defined-by-the-ui-between-your-company-and-your-consumers/
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"Your brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand - an assertion I am not sure goes hand in hand with t… More
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Teasing Batman - Los Angeles Times
http://www.latimes.com/entertainment/la-et-batmanviral24mar24,0,3436913.story
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I got a call from Harvey Dent today. Pretty cool, he asked me for help in fending off some naysayers in his upcoming campaign. The "viral" campaign (aka: great marketing) is in full gear for Batman: The Dark Knight. CAN NOT WAIT!!
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USPS - Power of the Letter
http://www.thepoweroftheletter.com/
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Cool tie-in concept with HBO's "John Adams".
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