sink's Bookmarks Tagged With "cocreation"
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Putting customers to work, Nokia takes on the Web | Technology | Reuters
http://www.reuters.com/article/technologyNews/idUSL1224693520080318?sp=true
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"To make its move in Internet services, Nokia plans to use its base of one billion customers -- one-sixth of humanity -- to consult on what works, what wows, and what doesn't. Compared with Apple's much-hyped iPhone, which has sales of just 5 mill… More
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Ad Track: Starbucks splash stick says no to sploshing - USATODAY.com
http://www.usatoday.com/money/advertising/adtrack/2008-04-13-ad-track_N.htm?csp=N008
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Starbucks has had enough complaints about coffee spurting from the sip holes in its lids to do something about it. Apparently they really are paying attention to the ideas generated on MyStarbucksIdea.com!
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Springwise newsletter | 23 April 2008
http://springwise.com/weekly/2008-04-23.htm#tennentsmutual
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"Last week Tennent's Lager launched Tennent's Mutual, a new music venture that will ultimately result in a live music festival this fall in which fans select artists, debate locations for gigs and call the shots on ticket prices. To kick off the e… More
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Eurostar are double-smart | dub
http://www.dubstudios.com/2008/02/26/eurostar-are-double-smart/
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Everybody goes home happy - this is as much about figuring out the right things for both the customer and company to do. In this story, we hear that Eurostar recognizes that they have something to offer the community needs. They get something, the… More
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