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5293_32 sink's Bookmarks Tagged With "branding"

  1. Visit innovation playground Idris Mootee: "Innovation Should Be Seen As a Tactic, Not A Business Strategy" According To Al Ries. This Man Is Confused. innovation playground Idris Mootee: "Innovation Should Be Seen As a Tactic, Not A Business Strategy" According To Al Ries. This Man Is Confused.

    http://mootee.typepad.com/innovation_playground/2008/03/innovation-shou.html

    Great article responding to the idea that innovation should be treated as nothing more than a "tactic". I especially like how the author called out Al Ries (old school brand guy) on the idea that branding is more important than innovation. IMHO, t… More

  2. Visit Your brand is defined by the UI between your company and your consumers Your brand is defined by the UI between your company and your consumers

    http://www.emergencemarketing.com/2008/03/24/your-brand-is-defined-by-the-ui-between-your-company-and-your-consumers/

    "Your brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand - an assertion I am not sure goes hand in hand with t… More

  3. Visit Forrester Research: Organic Branding Forrester Research: Organic Branding

    http://www.forrester.com/Research/Document/Excerpt/0,7211,40757,00.html

    Research company Forrester releases a new report: "Brands that connect with their target consumers must be more organic in nature: They must align more closely with their core consumer and be developed and nurtured by those consumers as well as by the com

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