sink's Bookmarks Tagged With "UGC"
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MediaPost Publications - Protecting Against Pranksters When Running User-Generated Contests - 06/19/2008
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=84937&Nid=44057&p=393517
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If you're running "UGC contests", this is a must read article.
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Jamba Dole :: Home
http://jambafruit.com/
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Mmmm... UGC smoothies...
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User Generated Content Principles
http://www.ugcprinciples.com/
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Yeah! The media companies have banned together to come up with UGC principles. Sadly, they are mostly focused on those damn consumers uploading copyrighted materials. Yikes.
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iMedia Connection: Meet your brand advocates
http://www.imediaconnection.com/content/18073.asp
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"Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they're thinking? Meet some of the people behind user-generated videos."
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Obama in 30 Seconds
http://www.obamain30seconds.org/?t=1&id=12305-7985657-ad5VCW
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MoveOn.org opens up a project for people to submit pro-Obama commercials. Whether you support (or agree) with MoveOn.org, it'll be interesting to watch how many people submit, and how good the content will be.
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User-Generated Contests - ClickZ
http://www.clickz.com/showPage.html?page=3628527
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"Although some of these contests have created great click rates and a descent response, I often find myself looking at the contest graveyard and thinking, "What now?" What ever happened to the woman who won the shampoo commercial or the guy who wr… More
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Outside Innovation: Making Customer-Contributed Content Work for Your Business
http://outsideinnovation.blogs.com/pseybold/2008/02/making-customer.html
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Patty Seybold covers some great points regarding best practices for "Customer Created Content" (the better name for "User Generated Content"). If you haven't read it, pick up Patty's book: "Outside Innovation".
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Tide to Go - Mytalkingstain.com
http://www.mytalkingstain.com/
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Yes, this is yet another "upload your video about our product to YouTube and win a prize" marketing campaign, but there's something intriguing about this more than past efforts by other brands. Maybe it's the fact that it's very tight conceptually… More
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Hundreds Of Questions Submitted For Interview With Al Qaida Leader - Politics on The Huffington Post
http://www.huffingtonpost.com/2008/01/21/hundreds-of-questions-sub_n_82457.html
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Terrorist organization, Al Qaida is putting the ideas of social media to work, asking followers to submit questions to be interviews at a later date. Reading this article was odd - if you'd replaced "Al Qaida" with "Company XYZ", there were strang… More
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Google Develops Wikipedia Rival - Yahoo! News
http://news.yahoo.com/s/pcworld/20071214/tc_pcworld/140572;_ylt=Akp4iNw1mExta_J_Ctvofc8jtBAF
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From the site:: Google is developing an online publishing platform where people can write entries on subjects they know, an idea that's close to Wikipedia's user-contributed encyclopedia but with key differences. The project, which is in an inv… More
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