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Understanding the power of communities - even when you do not have a critical mass of users… Understanding the power of communities - even when you do not have a critical mass of users…

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"Based on research in the field of virtual communities, most business thinkers will agree that there are 4 fundamental pillars to successful communities - content, members, member profiles and transactions. If managed properly, these 4 dynamics can lead to economics of increasing returns that characterize most successful communities."

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