Ten Reasons Marketers Should Pay Attention to Wikipedia - ClickZ
"But Wikipedia is rewriting the marketing script, because it's far and away one of the Web's most potent and powerful affirmation drivers. Once the primary domain of A-list bloggers and Web 2.0 elite, it's now unmistakably penetrated the online masses. Even those who don't use it are impacted by the conversation it shapes, online or off-."
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