Coca-Cola Hunts for Social-Net Formula
"The schizophrenic responses show the uncertain embrace Coke's made of social media as it tries to translate its over 50 years of success in the traditional marketing world to the new terrain. The pitfalls the company has faced and concessions it's made highlight the challenges faced by big brands navigating the new marketing playbook."
- Web Address: http://www.adweek.com/aw/content_display/news/digital/e3iac100babad132e4dfb55c7000a2ca709
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Tags: coke, marketing2.0, dailylinks
- Saved by sink on April 25, 2008.
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