String of new concepts puts Threadless on map

Not rated yet.

"But why a store after seven years, after turning down offers from chain stores to carry their tees and after watching other online entrepreneurs emulate their business model? Threadless sees the store as more of a marketing vehicle than a sales tool for the company, exposing its concept to people who might otherwise not know about the Web site. It wants to put other stores in smaller markets that have active art communities, cities like Seattle; Portland, Ore.; Boulder, Colo.; and Austin, Texas."