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758_32 Nico Macdonald's Bookmarks Tagged With "user-insight"

  1. Visit Connecting brand, design and user experience, Gus Desbarats, Mobile User Experience, February 7, 2008. Connecting brand, design and user experience, Gus Desbarats, Mobile User Experience, February 7, 2008.

    [Describes car sales process.] Now think about the modern mobile. It is tactile, well designed, smooth. Thought has gone into the look and feel. Detail has been considered. Yet the customer experience means that the user is unlikely to get close t… More

  2. Visit Think Tank 'Just the facts: How technology is changing the news' Liz Danzico, Adobe Design Center, March 2007 Think Tank 'Just the facts: How technology is changing the news' Liz Danzico, Adobe Design Center, March 2007

    [Hung on a design research project for a news and media company Daylife.] [P]eople are unaware of the way they consume news... When it comes to consuming news and information, our behavior is increasingly multi-layered and messy. [Notes limits of … More

  3. Visit 'Kensington's Peripheral Challenge' Jesse James Garrett, BusinessWeek, June 13, 2007 'Kensington's Peripheral Challenge' Jesse James Garrett, BusinessWeek, June 13, 2007

    On Kensington's three-pronged strategy for moving beyond technology-driven products, around size, power management and appearance when not in use. Includes slideshow.

  4. Visit Loose Wire 'Palatable Menus' jeremy, Wagstaff, WSJ.com, March 16, 2007. Loose Wire 'Palatable Menus' jeremy, Wagstaff, WSJ.com, March 16, 2007.

    [On the new user interface for Office 2007.] What interests me, and what I think will be important in the long term, is the thinking behind it... To understand the scale of the problem, Microsoft looked more closely at how we use computers... The … More

  5. Visit Is it RIP for R&D?, James Woudhuysen, IT Week, 24 Sep 2003 Is it RIP for R&D?, James Woudhuysen, IT Week, 24 Sep 2003

    Review of 'Open Innovation: the New Imperative for Creating and Profiting from Technology' Henry Chesbrough (Harvard Business School Press). "Is it RIP for R&D? A new book by a leading US academic suggests that most firms should leave R&D to the s… More

  6. Visit 'Times Online to launch revamped site backed by ad drive' Brand Republic, 5 Feb 2007 'Times Online to launch revamped site backed by ad drive' Brand Republic, 5 Feb 2007

    Anne Spackman, editor in chief of Times Online, said: "The new site has been created by the world's leading web designers in partnership with our in-house team. ¶ "We have listened to our audience and looked at our competitive set and developed a … More

  7. Visit 'Apple Sets the Design Standard' Jessie Scanlon, BusinessWeek, January 8, 2007 'Apple Sets the Design Standard' Jessie Scanlon, BusinessWeek, January 8, 2007

    "The best companies making the best products still want to mimic the iPod, and they're learning that's more about substance than style... ... some companies seem to have grasped the deeper lessons to be learned—that design can't happen in a silo, … More

  8. Visit 'The rise of the creative consumer' The Economist, Mar 10th 2005 'The rise of the creative consumer' The Economist, Mar 10th 2005

    How and why smart companies are harnessing the creativity of their customers. Open-source software development is already well-known... the rise of online communities, together with the development of powerful and easy-to-use design tools, seems t… More

  9. Visit 'No fear of flying' The Economist, Nov 16th 2006 'No fear of flying' The Economist, Nov 16th 2006

    [Review of 'Mavericks at Work' William Taylor and Polly LaBarre; 'Outside Innovation: How Your Customers Will Co-Design Your Company's Future' Patricia Seybold; 'The Entrepreneurial Imperative' Carl Schramm.] Review of 'Mavericks at Work' William … More

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