'IPTV lacks consumer pull - BBC' Total Telecom, 14 March 2008
U.K. broadcaster the BBC said IPTV still requires a critical unique selling point (USP) that is attractive to consumers... "The USP from the consumer's point of view is exciting content," [said Rahul Chakkara, controller of TV platforms at the BBC]... Chakkara insisted that IPTV services need to be as engaging and easy to use, with same quality of service and experience associated with regular broadcast TV... "When I get home... I want my television and I want to relax and put my PC to the back of my mind," he said... Chakkara said that IP has broadened the horizons of the average consumer.
- Web Address: http://www.totaltele.com/View.aspx?ID=99049&t=2&en=1
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Tags: broadcast, user experience, iptv, networked home, context of use
- Saved by Nico Macdonald on March 14, 2008.
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March 14, 2008 |
U.K. broadcaster the BBC said IPTV still requires a critical unique selling point (USP) that is attractive to consumers... "The USP from the consumer's point of view is exciting content," [said Rahul Chakkara, controller of TV pla... |
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