'How can you watch TV underground? Try a mobile' Charles Arthur, Guardian Technology, February 22, 2007

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Mobile phone operators repeatedly surprise me... The surprise is that the operators think we are so desperately grateful for these gizmos in our hands for making phone calls that we'll fall with delight upon any old rubbish they offer... For example, all the operators are keen to sell us the idea, if not the practice, of mobile TV... This turned out to be "mobisodes"... a report from the consultants Analysys points out that... they should be looking for people who just want to watch TV [not least as network access precludes commuters from watching live TV]... [Models might include] "sideloading", transferring music and video from a computer rather than over the air... The irony is that the flaw the mobile operators show again and again is the one you'd think they'd be best equipped for. They don't listen to their customers.

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• Tags: broadcast, business strategy, context of use, convergence, customer focus, entertainment, iptv, mobile devices, mobility, telecoms indsutry, it industry
• Saved by Nico Macdonald on February 24, 2007.
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