'Riding the Flux: Design is changing in myriad ways. Are you?' Kevin McCullagh, Core77, July 2007

• Not rated yet.
• 

When it comes to imagining what the design industry might look like in 10 years' time, let's assume that competing on cost and sticking our heads in sand are non-starters. The two remaining options? Be very, very good, or be ahead of the curve in finding new work that employers and clients will pay for.... The pace of change has not slowed in the noughties, but what makes it more head-spinning is that the changes are less tangible and more multidimensional. How do we make sense of the rise of design strategy, user-centred methods, celebrity designers, design-art, structural packaging and service design? How do we deal with the challenges of the sustainability agenda, off-shoring and the raised expectations of business and government? [Discusses Globalization.]... the wise remember that change throws up opportunities as well as challenges... [there is] a chance to drastically expand the frontiers of design... here are four intangible assets that good designers tend to share: [Interpretation/Tangibility/Synthesis/Resolution]... Flux Riding Strategies: [Adopt an agile perspective/Spot gaps/Make new connections/Teach yourself... "There is no one future waiting to happen," Gary Hamel once opined, "the future is something you create, not something that happens to you."... globalization is not a zero-sum game... [We should be] innovating [and] boldly branching out through old disciplinary boundaries and defining high-value new ones... but new times demand new know-how... Finally... we need leaders.

• Web Address: http://www.core77.com/reactor/07.07_flux.asp
• Short Name: dresizagu
• Short Link: http://ma.gnolia.com/dresizagu
• Tags: design industry, forecasting, leadership, global economics, creativity, designerly thinking, cross-disciplinary thinking, design strategy, it industry
• Saved by Nico Macdonald on July 25, 2007.
• Bookmark licensed under Creative Commons Attribution Non-commercial Share Alike 2.5.