'No fear of flying' The Economist, Nov 16th 2006

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[Review of 'Mavericks at Work' William Taylor and Polly LaBarre; 'Outside Innovation: How Your Customers Will Co-Design Your Company's Future' Patricia Seybold; 'The Entrepreneurial Imperative' Carl Schramm.] Review of 'Mavericks at Work' William Taylor and Polly LaBarre; 'Outside Innovation: How Your Customers Will Co-Design Your Company's Future' Patricia Seybold; 'The Entrepreneurial Imperative' Carl Schramm... Patricia Seybold focuses on the potential for using customers more in the innovation process... she argues that companies urgently need to identify their most important customers and engage deeply with them about what they want.

• Web Address: http://www.economist.com/books/displaystory.cfm?story_id=8166838
• Short Name: bebigeguw
• Short Link: http://ma.gnolia.com/bebigeguw
• Tags: innovation, user-insight, management models, business innovation, business strategy, ambition, it industry
• Saved by Nico Macdonald on January 10, 2007.
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