Lisa McMillan's Bookmarks Tagged With "adaptivepath"
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adaptive path » the long wow
http://www.adaptivepath.com/ideas/essays/archives/000858.php
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The Long Wow is a means to achieving long-term customer loyalty through systematically impressing your customers again and again. Going a step beyond just measuring loyalty, the Long Wow is an experience-centric approach to fostering and creating it.
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