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6257_32 John Ounpuu's Bookmarks Tagged With "brands"

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  1. Visit gapingvoid: "cartoons drawn on the back of business cards" gapingvoid: "cartoons drawn on the back of business cards"

    http://www.gapingvoid.com/

    Good thinking from Hugh on brands as "social objects".

  2. Visit Making Social Connections and Selling Cookies - New York Times Making Social Connections and Selling Cookies - New York Times

    http://www.nytimes.com/2007/11/21/business/media/21adco.html?_r=1&th&emc=th&oref=slogin

    Connecting through cookies -- low attachment brands venture into SN territory.

  3. Visit Toyota Hybrid : Price & Selection Toyota Hybrid : Price & Selection

    http://www.toyota.com/vehicles/minisite/hsd/index.html?s_van=GM_TN_HSD

    An example of a very agency-ish rich media community site that is very nice to look at but really lacks a pulse and seems like it's more for looking at than joining.

  4. Visit innovation playground Idris Mootee: On Customer-Centric Branding - Mark Ury (Contributing Blogger) innovation playground Idris Mootee: On Customer-Centric Branding - Mark Ury (Contributing Blogger)

    http://mootee.typepad.com/innovation_playground/2007/08/on-customer-cen.html#comments

    Great guest by my colleague Mark Ury. The rat metaphor rules.

  5. Visit The Social Customer Manifesto: You Dont Own Your Brand -- Your Customer Does The Social Customer Manifesto: You Dont Own Your Brand -- Your Customer Does

    http://www.socialcustomer.com/2007/05/you_dont_own_yo.html

    Chris Carfi delivers a nice simple summary of the what social media is doing to marketing. A good 101 intro.

  6. Visit PR Newswire and Umbria Team Up for Blog Tracking PR Newswire and Umbria Team Up for Blog Tracking

    http://www.techcrunch.com/2007/05/03/pr-newswire-and-umbria-team-up-for-blog-tracking/

    This service is interesting and so is the discussion in the comments.

  7. Visit MisEntropy: Wheres the long tail of brand communication? MisEntropy: Wheres the long tail of brand communication?

    http://blaiq.typepad.com/misentropy/2007/03/wheres_the_long.html#comment-65404982

    This ebook offers a fresh and interesting way to look at marketing through the lense of the Long Tail. Here's a quote that got my gears moving . . . "In effect, the communication for every brand represents an individual market in which differe… More

  8. Visit The Future of Communities Blog » Blog Archive » Does every company need its own community? The Future of Communities Blog » Blog Archive » Does every company need its own community?

    http://www.futureofcommunities.com/2007/03/16/does-every-company-need-its-own-community/

    I've been waiting for a good discussion on this question.

  9. Visit The Long Tail: Why niche brands win The Long Tail: Why niche brands win

    http://www.longtail.com/the_long_tail/2007/02/why_niche_brand.html

    Nice observation from Chris Anderson.

  10. Visit Yahoo’s Brand Universe Launches Yahoo’s Brand Universe Launches

    http://www.techcrunch.com/2007/01/31/yahoos-brand-universe-launches/

    This is interesting. I wonder what's preventing brands from doing this themselves? The content is all publicly available and offered up via feeds etc. Anyhow . . . an interesting concept.

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