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9920_32 John Eckman's Bookmarks Tagged With "Marketing"

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  1. Visit Being Peter Kim: A List of Social Media Marketing Examples Being Peter Kim: A List of Social Media Marketing Examples

    http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

    List of 200+ brands using social media in their marketing, successful and otherwise

  2. Visit Business Technology : Why Most Online Communities Fail Business Technology : Why Most Online Communities Fail

    http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/

    One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the val… More

  3. Visit Techdirt: When The Best You Can Do Is Get Fake Facebook Fans, You Know You Have A PR Problem Techdirt: When The Best You Can Do Is Get Fake Facebook Fans, You Know You Have A PR Problem

    http://techdirt.com/articles/20080414/185111844.shtml

    When will people learn that astroturfing always gets exposed? You will get caught, if you try to create fake friends . . .

  4. Visit Best Internet Marketing Blog Posts of 2007 » techipedia | tamar weinberg Best Internet Marketing Blog Posts of 2007 » techipedia | tamar weinberg

    http://www.techipedia.com/2007/internet-marketing-best-blog-posts/

    The best posts of 2007 in social media, marketing, SEO, reputation management, viral marketing, domaining, and affiliate sites.

  5. Visit Slides from my Webcom Montréal Presentation Slides from my Webcom Montréal Presentation

    http://webcommunityforum.com/2007/11/slides-from-my-webcom-montreal-presentation/

    Presentation from Webcom Montreal on Facebook - good overview of the opportunities, common practices, and API

  6. Visit Office Influentials, Coming To A Workplace Near You at Experience Matters Office Influentials, Coming To A Workplace Near You at Experience Matters

    http://experiencematters.criticalmass.com/2007/11/09/office-influentials-coming-to-a-workplace-near-you/

    How bloggers and other social media users within an enterprise can create reach and influence well beyond what might be expected given their positions.

  7. Visit Web 2.0 and the CEO | Perspectives | CNET News.com Web 2.0 and the CEO | Perspectives | CNET News.com

    http://news.com.com/Web+2.0+and+the+CEO/2010-7345_3-6201210.html?part=rss&tag=2547-1_3-0-20&subj=news

    Web 2.0 and the CEO | Forrester Research CEO George Colony says today's boss can't afford to remain clueless about the burgeoning world of Web 2.0.

  8. Visit Web 2.0: Turning Browsers into Buyers Web 2.0: Turning Browsers into Buyers

    http://www.baselinemag.com/article2/0,1397,2141586,00.asp

    Stormhoek Vineyards created the equivalent of a digital grapevine to promote its products and more. Using web 2.0 technologies for marketing.

  9. Visit The Future of Communications – A Manifesto for Integrating Social Media into Marketing The Future of Communications – A Manifesto for Integrating Social Media into Marketing

    http://www.socialmediatoday.com/SMC/10974

    Solid overview of Marketing in a web 2.0 / social media / social software world. Nothing specifically new here, but good breadth and depth of coverage.

  10. Visit Web 2.0: Turning Browsers into Buyers Web 2.0: Turning Browsers into Buyers

    http://www.baselinemag.com/print_article2/0,1217,a=208805,00.asp

    Good article from _Baseline_ about a South African brewery using Web 2.0 techniques and savvy marketing to drive buzz

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