Brand New: John McCain's new logo
McCain's campaign apparently has a new logo (although I've not seen it in use anywhere; johnmccain.com doesn't use it). It's worse than the old one by a long shot. Despite the campaign reportedly wanting to shed McCain of his military, Iraq-war-loving image, the logo conjures images of GIJOE and NASCAR, and uses harsh colors that appear aggressive and militant. For a mark, the logo choose a five-pointed star -- the same star used by the United States Army. Also, it's ugly.
- Web Address: http://www.underconsideration.com/brandnew/archives/optima_wont_be_running_for_pre.php
- Short Name: gilehayi
-
Short Link: http://ma.gnolia.com/gilehayi
-
Tags: branding, johnmccain, 2008presidentialelection
- Saved by Jeff Croft on June 18, 2008.
Bookmark licensed under Creative Commons Attribution Non-commercial Share Alike 2.5.
1 other user has commented on this bookmark
| Name | Title | Rating | When | |
|---|---|---|---|---|
 |
Rich | McCain Rebrands |
Rated stars out of 5.
|
June 18, 2008 |
But still sucks. The black background will really give Americans hope. And Jen asks, "Is the campaign starting an arena football team?" |
||||