Jonathon D. Colman's Bookmarks Tagged With "npmarketing"
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Fundraising On Facebook: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing
http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
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Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performi… More
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Web Traffic Spikes: When You Need Attention NOW | NTEN: The Nonprofit Technology Network
http://nten.org/blog/2008/07/23/web-traffic-spikes-when-you-need-attention-now
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So tell me if this scenario sounds familiar: Your ED wanders into your office asking that you build an online marketing campaign to publicize a large-scale announcement. When's this big announcement taking place? Tomorrow. What's the marketing bud… More
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Social News for Social Good: Building Buzz and Breaking Records with Digg
http://www.slideshare.net/jcolman/social-news-for-social-good-building-buzz-and-breaking-records-with-digg
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A presentation on web marketing and social news media for nonprofits that I'm giving at the National Press Club in Washington DC as part of the Forum One Communications seminar, "Social Sites for Social Change" on February 26, 2008.
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Web 1.0 vs. Web 2.0: It's All About You
http://www.slideshare.net/jcolman/web-10-vs-web-20-its-all-about-you
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This presentation offers a very simple breakdown (entirely in pictures) of the difference between Web 1.0 (focused on me and my site) and Web 2.0 (focused on you). Six easy slides that can help *anyone* understand the difference between the two!
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Giving 'Face' Time to Charity
http://philanthropy.com/premium/articles/v20/i08/08t00401.htm
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Great article in the Chronicle of Philanthropy about how nonprofits are using Facebook causes to raise awareness and donations for their work. The Nature Conservancy is featured alongside the Humane Society of the United States, Stand, and the App… More
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ASAE Associations Now - SOCIAL MEDIA SUPPLEMENT: Net Gains
http://www.asaecenter.org/PublicationsResources/ANowDetail.cfm?ItemNumber=29012
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As something of a frontier town on the information highway, Web 2.0 comes with plenty of inherent risk, and you’ll need to address it during your meeting. Members of social networks can post anything they want, including criticism or even wildly u… More
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Michael Stein's NON-PROFIT TECHNOLOGY BLOG: Measuring the Return from of Social Media.
http://michaelatmo.blogspot.com/2007/10/measuring-return-from-of-social-media.html
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More nonprofit organizations are learning that social media can help deliver those "bread and butter" goals of building and maintaining a base of donors, volunteers, and supporters.
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