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7864_32 Ivan Storck's Bookmarks Tagged With "sustainablemarketing"

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  1. Visit brandchannel.com | Sandra Taylor | Sustainable Business International, LLc | brand | brands | branding brandchannel.com | Sandra Taylor | Sustainable Business International, LLc | brand | brands | branding

    http://www.brandchannel.com/careers_profile.asp?cr_id=93

    Sandra E. Taylor, President and CEO of the new global consulting firm Sustainable Business International, LLC, talks to brandchannel and explains why corporate social responsibility nowadays is not just good for the brand, it’s essential for brand value. More

  2. Visit Greeneconomix: Energias Renovables, Desarrollo Sostenible, Responsabilidad Social Corporativa, Calentamiento Global Greeneconomix: Energias Renovables, Desarrollo Sostenible, Responsabilidad Social Corporativa, Calentamiento Global

    http://www.greeneconomix.com/index.php

  3. Visit Australia Releases Green Marketing Guidelines Australia Releases Green Marketing Guidelines

    http://www.environmentalleader.com/2008/02/12/australia-releases-green-marketing-guidelines/

    The Australian Competition and Consumer Commission has released green guidelines for marketers, The Age reports. guidelines to combat businesses wrongly claiming their products or operations are “environmentally friendly”, or “green”. Fines for… More

  4. Visit MarketingSherpa: Don't Make These Common Green Marketing Mistakes MarketingSherpa: Don't Make These Common Green Marketing Mistakes

    http://www.marketingsherpa.com/article.php?ident=30323

    Hyping your business or products as environmentally friendly can attract eco-concerned consumers and boost overall customer affinity. But beware! It holds just as many risks. You could get slapped with “greenwashing” your brand. Here’s how to … More

  5. Visit Green.view | On the mark | Economist.com Green.view | On the mark | Economist.com

    http://www.economist.com/daily/columns/greenview/displaystory.cfm?story_id=10563590&fsrc=nwl

    increasingly, product labelling and branding are proving an effective means of bringing the environmental costs of a product’s production into its marketplace price.

  6. Visit Survey: Consumers Have Negative Perceptions Of Green Tech Survey: Consumers Have Negative Perceptions Of Green Tech

    http://www.environmentalleader.com/2008/01/15/survey-consumers-have-negative-perceptions-of-green-tech/

    Marketing agency EcoAlign says its second EcoPinion Survey provides evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings. While concern fo… More

  7. Visit BusinessGreen blog: Why sometimes it's best to keep green messages to yourself BusinessGreen blog: Why sometimes it's best to keep green messages to yourself

    http://blog.businessgreen.com/2008/01/why-sometimes-i.html

    According to a new survey from BT of 600 UK consumers, just three per cent of customers think businesses are honest about their actions regarding what they are doing to become more environmentally or socially responsible. That means every time … More

  8. Visit 40 Million ‘Green Boomers’ In U.S. · Environmental Leader · Green Business and Corporate Sustainability News 40 Million ‘Green Boomers’ In U.S. · Environmental Leader · Green Business and Corporate Sustainability News

    http://www.environmentalleader.com/2007/12/20/40-million-green-boomers-in-us/

    Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and Focalyst. This large, green boomer segment is often more demanding of quality in the products and services they bu… More

  9. Visit From farm to table: What's the future of food? - Before You Bite with Phil Lempert - MSNBC.com From farm to table: What's the future of food? - Before You Bite with Phil Lempert - MSNBC.com

    http://www.msnbc.msn.com/id/22239938/

    (via Ethicurean.com) Phil Lempert, aka the Supermarket Guru, forecasts the future of food. Among the trends he sees is an even greater focus on where food comes from; he also advises retailers to stop racing each other to the bottom in price and quality.

  10. Visit The EnviroMedia Greenwashing Index – Home The EnviroMedia Greenwashing Index – Home

    http://www.greenwashingindex.com/

    send examples of both good and bad green marketing campaigns to this Web site.

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