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7864_32 Ivan Storck's Bookmarks Tagged With "greenmarketing"

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  1. Visit Fewer Willing To Pay Premium For Green Fewer Willing To Pay Premium For Green

    http://www.environmentalleader.com/2008/06/30/fewer-willing-to-pay-premium-for-green/

  2. Visit Australia Releases Green Marketing Guidelines Australia Releases Green Marketing Guidelines

    http://www.environmentalleader.com/2008/02/12/australia-releases-green-marketing-guidelines/

    The Australian Competition and Consumer Commission has released green guidelines for marketers, The Age reports. guidelines to combat businesses wrongly claiming their products or operations are “environmentally friendly”, or “green”. Fines for… More

  3. Visit Energy Pulse: Wallets Drive Many Green Purchase Decisions - Environmental Leader: Green Business and Corporate Sustainability News Energy Pulse: Wallets Drive Many Green Purchase Decisions - Environmental Leader: Green Business and Corporate Sustainability News

    http://www.environmentalleader.com/2007/09/26/energy-pulse-wallets-drive-many-green-purchase-decisions/

    Companies that want to sell themselves as “green” and environmentally friendly must address product cost concerns as well as put their own money where their mouth is – or else face rising skepticism with a cost-conscious and more discerning U.S. c… More

  4. Visit GreenBiz News | U.K. Direct Marketers to Develop Green Standards GreenBiz News | U.K. Direct Marketers to Develop Green Standards

    http://www.greenbiz.com/news/news_third.cfm?NewsID=35948

  5. Visit SustainableMarketing group on YouTube SustainableMarketing group on YouTube

    http://www.youtube.com/group/sustainablemarketing

    The YouTube group for collecting videos of sustainable marketing

  6. Visit GreenBiz News | Wells Fargo Kicks Off Green Marketing Campaign GreenBiz News | Wells Fargo Kicks Off Green Marketing Campaign

    http://www.greenbiz.com/news/news_third.cfm?NewsID=35853

  7. Visit The Green Marketing Conference - Good and Green The Green Marketing Conference - Good and Green

    http://www.goodandgreen.biz/8_28_07.html

    Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today’s ecologically-concerned consumers through green marketing efforts

  8. Visit EcoAmerica News & Events Blog: 10 Rules of Effective Green Marketing EcoAmerica News & Events Blog: 10 Rules of Effective Green Marketing

    http://ecoamerica.typepad.com/blog/2007/08/10-rules-of-eff.html

    Seems like everyone’s going green these days. That’s great, at Green Team, we’ve been banging the environmental drum for 14 years, and we welcome the company. For marketers interested in taking advantage of the environmental revolution, here are a few thi More

  9. Visit CSRwire.com - News from Green for Good, LLC: Green Media List Launches as Tool for Green and Sustainable Companies CSRwire.com - News from Green for Good, LLC: Green Media List Launches as Tool for Green and Sustainable Companies

    http://www.csrwire.com/PressRelease.php?id=9499

    Now companies who offer Green, eco-friendly and healthy products have a new tool at their disposal with the Green Media List(TM) - the first media contact database that consists exclusively of journalists who either have covered Green-related topi… More

  10. Visit brandchannel.com | Environment | Greenrush | CO2 | BP | Ben and Jerrys | Wal-mart | Toyota | Globalization | Live Earth | Business | California | brand | brands | branding brandchannel.com | Environment | Greenrush | CO2 | BP | Ben and Jerrys | Wal-mart | Toyota | Globalization | Live Earth | Business | California | brand | brands | branding

    http://www.brandchannel.com/brand_speak.asp?bs_id=174

    The continued growth of eco-brands is to be expected, but perhaps what is more interesting and less predictable is the attempt, frenzied at times, by many large businesses to emulate this success by integrating environmental messaging into their c… More

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