Linden tightens the reins on its brand - Reuters/Second Life

Not rated yet.

I haven't seen much noise about this among those covering SL, so it's nice to see Reuters give it a little attention. While I totally get that this is par for the course for a company -- that if you don't protect your brand, you loose it -- I'm interested in how you square this from a practical stand point with your community. It's sort of like Google wanting to be ubiquitous in search and then getting upset when people say I "googled" for something. Lindens need SL to be *the* platform for a 3D web, but they also have to protect their interests. So where does Second Life the product end and Second Life the world created and owned by it's users begin?