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Polarize Me | Fast Company Polarize Me | Fast Company

  • Rated 3 stars out of 5.
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Is it fair to say that finding a soul mate is pretty important? If so, online dating sites should be full of sparkling bon mots, as people try to woo prospects. As a dater on Match.com, you have two key ways to communicate something quickly about yourself: a picture and a headline. The pic, of course, should embrace the social norm and be from 10 years and 20 pounds ago.

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Name Title Rating When
8613_32 Jennie Polarize Me by Dan Heath and Chip Heath
Rated 5 stars out of 5.
July 13, 2007

If you want people to like you, first decide who needs to hate you. This article is based on the authors' research on online dating sites, but it applies to most circumstances. Howard Stern, the controversial talk show host, is su...