Ben Saren's Bookmarks Tagged With "recession"
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Marketing Your Way Through a Recession — HBS Working Knowledge
http://hbswk.hbs.edu/item/5878.html
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In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch , is to understand how the … More
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