Apple Ranked Top Brand Worldwide

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Apple has captured most of the top spots in a brand opinion survey of nearly 2,000 readers - largely marketing professionals - published by the branding company Interbrand on its Brandchannel.com Web site. Apple was ranked first in almost all the positive questions, including "What brand can you not live without?" and "What brand, if sent back 100 years, would have the biggest impact on the course of history?" One respondent said, "[Apple is] the only one I can think of that I truly couldn't replace - in work or in entertainment. With any other brand that I love, there's some other one I can turn to if it disappeared. But not Apple."

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• Tags: apple, brand, branding
• Saved by jeffrey zeldman on March 31, 2008.
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