Ketzirah Carly's Bookmarks Tagged With "dtc"

RarePlay | Trends : Pharma Marketers Explore Social Media

http://www.rareplay.com/index.php?mact=News,cntnt01,detail,0&cntnt01articleid=143&cntnt01returnid=32&news_category_id=1
- Not rated yet.
- Details
As more and more consumers turn up online to conduct health research and learn about drug treatment options for themselves and loved ones, pharmaceutical marketers are gradually increasing their interactive marketing budgets on the Web. A new mark… More
- Tags: pharma, social media, social marketing, conversational marketing, dtc
- Saved by Ketzirah Carly on September 19, 2007.
We can't do that ! We're a regulated industry. | DTC Environment | World of DTC Marketing.com

http://www.worldofdtcmarketing.com/files/ac1f47c30d0ff3bb9f43ffebee0543d3-131.html
- Not rated yet.
- Details
DTC marketers are great at coming up with a myriad of excuses why they can't do things because the FDA regulates the DTC industry. The truth is that there are many ways to connect with customers using Web 2.0 that will keep even the most conservat… More
- Tags: dtc, pharma, marketing, interactive marketing, web 2.0
- Saved by Ketzirah Carly on September 06, 2007.