Creativity: The Game | Creativity Online

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The global video game business is sprinting towards a $40 billion annual take with last year's U.S. market alone bringing in a healthy $19 billion. That record haul was despite the sluggish economy. Over the past few years, in large part due to Nintendo's one-two punch of its motion sensor-controlled Wii and its portable touchpad Nintendo DS, games have become mainstream. And an expanded audience has meant a whole new way of thinking about gaming for developers, marketers and players...