Frederik Van Zande's Bookmarks Tagged With "personalisation"

Study Confirms: Personalization Can Backfire - ReadWriteWeb

http://www.readwriteweb.com/archives/study_confirms_people_hate_fake_personalization.php
- Rated stars out of 5.
- Details
A new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.
- Tags: personalisation, best_practice, e-marketing
- Saved by Frederik Van Zande on July 01, 2008.
How Deep is Your Ecommerce Email Linking? :: Varien :: Open Source eCommerce Development and Consulting Firm

http://www.varien.com/blog/how-deep-is-your-ecommerce-email-linking/
- Rated 4 stars out of 5.
- Details
Over at The Email Wars, there is an interesting post about personalized links in ecommerce emails. Instead of linking to the relevant email topic, many times an ecommerce marketing email will simply send me to a homepage, or a broad category page.
- Tags: e-commerce, e-marketing, e-shop, email, email marketing, personalisation, deep linking, linking
- Saved by Frederik Van Zande on January 28, 2008.
Intranet Information Architecture (IA) (Jakob Nielsen's Alertbox)

http://www.useit.com/alertbox/ia.html
- Rated 5 stars out of 5.
- Details
In analyzing 56 intranets, we found many common top-level categories, labels, and navigation designs, but ultimately, the diversity was too great to recommend a single IA.
- Tags: usability, intranet, application, personalisation, information architecture
- Saved by Frederik Van Zande on December 02, 2007.