Frederik Van Zande's Bookmarks Tagged With "'low"
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Should You Remove Keywords With Low Click Through Rates? | Get Elastic
http://www.getelastic.com/handling-poor-performing-keywords
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Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword’s relev… More
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