Can Product Images Improve Conversion? Showing Products in Context | Get Elastic

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Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or “in context.” This can reduce a shopper’s fears, uncertainties and doubts about a purchase like “how does this look on a person?” or “how large is this in real life?.” Images can also “sell” by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.

• Web Address: http://www.getelastic.com/images-in-context
• Short Name: prulicucha
• Short Link: http://ma.gnolia.com/prulicucha
• Tags: e-shop, images, 'produc, images', context, product_information, e-commerce, e-marketing
• Saved by Frederik Van Zande on July 01, 2008.
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