Improving Product Descriptions Using Competitor Customer Reviews | Get Elastic

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Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want to share a few tips for creating unique, compelling product page copy using customer review content - even when your site has few or no reviews.

• Web Address: http://www.getelastic.com/improving-product-descriptions
• Short Name: nusheqosh
• Short Link: http://ma.gnolia.com/nusheqosh
• Tags: customer_review, review, copywriting, e-shop, e-marketing, seo, inspiration
• Saved by Frederik Van Zande on June 04, 2008.
• Bookmark licensed under Creative Commons Attribution Non-commercial Share Alike 2.5.