"Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study."
Is social media nothing but snake oil? Sometimes it can seem that way. As economies shift and trends emerge, would-be experts start popping up like weeds. Really good ...
"Though Scott Monty has only been on the job for a few months, he faces a daunting task as Ford Motor Company's new digital/multimedia communications manager: He must take the auto maker's social media programs — that have not gone much beyond a 2006 video campaign called “Bold moves” and shareable press releases called “digital snippets” — and dramatically expand them across the globe."