Tech firms in a love-hate relationship with bloggers -- chicagotribune.com
"Sprint won't disclose the measures it took to conceal details of the Samsung Instinct launch from the press. But Titus said the blog community signed non-disclosure agreements on the Instinct and stuck to them. Several years of working closely with bloggers made that trust possible, he said."
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Jun 22, 2008 at 07:17 PM
10 Social Media Blunders that Can Destroy Your Brand | Sparkplug CEO
Great list. How many have YOU been guilty of at some point or another? Come on now, you're among friends...
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May 06, 2008 at 09:01 AM
Influential Marketing Blog: 10 Easy Ways to Piss Off A Blogger (from SXSW)
Great recap of Rohit's "10 easy ways to piss off a blogger" session at SXSW. A must read for anyone doing "blogger outreach"!
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Mar 15, 2008 at 08:25 AM
Should Erin Esurance meet her fans? - The Viral Garden
Great take on fan relations from Mack. Well worth the read.
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Mar 02, 2008 at 02:46 PM
The Art and Science of Social Media and Community Relations
An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company's foray into Social Media
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Feb 27, 2008 at 08:19 PM
Six Steps to Better Blogger Relations - Media Bullseye
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Feb 23, 2008 at 09:32 PM