* Advanced techniques such as Eye Tracking and Session Analysis that help you gain previously unavailable insight into your customers' underlying motivations.
* How leading companies are gaining competitive advantage and improving results by connecting with online audiences and engaging their needs.
* How to get started if you haven't yet focused on User-Centered Design or don't yet have the metrics you need to evaluate the effectiveness of your Web properties.
* The fact that User-Centered Design work is often the most cost effective method of improving your website(s) and has exceptional ROI.