Fundraising on Facebook: A Case-Study
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook. The Nature Conservancy is working with the developers of the (Lil) Green Patch application to donate a share of their advertising revenue to support the Conservancy's Adopt an Acre program, protecting rainforests in Costa Rica. Donations to the Conservancy are made via the Causes application on Facebook, an innovative method that builds trust and accountability for users of the (Lil) Green Patch application, who never have to leave Facebook to see that their use of the application clearly makes a difference. Due to (Lil) Green Patch's support, The Nature Conservancy's Facebook Cause has raised over $36,000 to data while attracting over 20,000 total members.
- Web Address: http://www.slideshare.net/jcolman/bridge-conference-24july08
- Short Name: haponat
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Short Link: http://ma.gnolia.com/haponat
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Tags: marketing, case study, presentation, internet, web, facebook, cause-related marketing, crm, (lil) green patch, lil green patch, applications, tnc, nature conservancy, the nature conservancy, nptech, fundraising, nonprofit technology, technology
- Saved to Helping Hand by Jonathon D. Colman on July 10, 2008.
1 user has commented on this bookmark
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Jonathon D. | Fundraising on Facebook: A Case-Study |
Rated stars out of 5.
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July 10, 2008 |
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook. The Nature Conservancy is working with the developers of the (... |
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| Name | Title | Rating | When | |
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| Presentations | Fundraising on Facebook: A Case-Study |
Rated stars out of 5.
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July 10, 2008 |
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook. The Nature Conservancy is working with the developers of the (... |
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| Non-profit Technology | Fundraising on Facebook: A Case-Study |
Rated stars out of 5.
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July 10, 2008 |
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook. The Nature Conservancy is working with the developers of the (... |
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| Environmental Non-Profits and Charities | Fundraising on Facebook: A Case-Study |
Rated stars out of 5.
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July 10, 2008 |
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook. The Nature Conservancy is working with the developers of the (... |
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