'Wired Puts a Print Spin on Web 2.0' internetnews.com, April 12, 2007
Magazine publishing is now a land of the online-print hybrid. To survive, many print magazine publishers have had to create a Web presence... [However, publishers are noting that] reader expectation for personalization on a publication's Web site could also be a draw if applied to the print side. [Describes collaboration with Xerox to submit photos to be published on the cover.] "It's an interesting question," said Wired [magazine's Josh Stinchcomb]. "Can I get a print issue that is as interactive as a Web site?'"... "Wired isn't struggling because readers look to the monthly publication for the long-form articles that drill down into the topic..." Stinchcomb said... "it is possible for people to choose what they want to read and for us to end up printing 600,000 different issues of Wired".
- Web Address: http://www.internetnews.com/bus-news/article.php/3671166
- Short Name: vesegat
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Short Link: http://ma.gnolia.com/vesegat
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Tags: industry dynamics, media industry, publishing industry, user-generated content, editorial design, printing industry
- Saved to Future Media by Nico Macdonald on April 13, 2007.
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April 13, 2007 |
Magazine publishing is now a land of the online-print hybrid. To survive, many print magazine publishers have had to create a Web presence... [However, publishers are noting that] reader expectation for personalization on a public... |
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