A Better Measure Of Old Media?
Project Apollo aims to test the efficacy of TV and radio ads
- Web Address: http://www.businessweek.com/magazine/content/07_28/b4042019.htm
- Short Name: xahasu
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Short Link: http://ma.gnolia.com/xahasu
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Tags: ads, metrics, stats, analytics, tracking, media
- Saved by Joi Podgorny on June 29, 2007.
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