There's No Need to Be So Sensitive (registration required)
Interesting point: "As advertisers, we seem to be overly worried about offending the consumer. I'm here to argue that offending the consumer is, in fact, a lot more difficult to do than we think."
- Web Address: http://adage.com/abstract.php?article_id=116600
- Short Name: wrutidemov
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Short Link: http://ma.gnolia.com/wrutidemov
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Tags: consumer2.0, advertising
- Saved by sink on June 03, 2007.
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