Tide to Go - Mytalkingstain.com
Yes, this is yet another "upload your video about our product to YouTube and win a prize" marketing campaign, but there's something intriguing about this more than past efforts by other brands. Maybe it's the fact that it's very tight conceptually and execution-wise. Maybe it's that the starting point is a great concept (initially taking form in a TV commercial). Whatever it is, it's fun.
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