Your brand is defined by the UI between your company and your consumers
"Your brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand - an assertion I am not sure goes hand in hand with the first one."
- Web Address: http://www.emergencemarketing.com/2008/03/24/your-brand-is-defined-by-the-ui-between-your-company-and-your-consumers/
- Short Name: vroxihed
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Short Link: http://ma.gnolia.com/vroxihed
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Tags: branding, marketing2.0, dailylinks
- Saved by sink on March 31, 2008.
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