iMedia Connection: Must-read books for marketers

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So, modestly, here are my book-reading suggestions, with asterisks (**) next to the five I consider "must-reads." I'm sure you have your own favorites you would want to see on this list and I'm just as sure that the list will change a year from now. But all of these are dog-eared books in my advertising/marketing collection, which is pretty extensive. I'd love to get your thoughts and suggestions as well! This is only a reading list, and paraphrasing David Ogilvy, "advertising is a great field; anything can prepare you for it."

• Web Address: http://www.imediaconnection.com/content/16540.asp
• Short Name: stoboge
• Short Link: http://ma.gnolia.com/stoboge
• Tags: advertising, marketing, reading, books, lists
• Saved by Ketzirah Carly on September 10, 2007.
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