'Wag the dog' The Economist, July 6th 2006

• Not rated yet.
• 

[Review of 'The Long Tail: Why the Future of Business is Selling Less of More' Chris Anderson] A new book about entertainment, technology and statistics predicts that popular culture—and the businesses associated with it—will be transformed by the internet... Mr Anderson (formerly a journalist for The Economist) clearly relishes the way the internet is challenging traditional media companies. Perhaps because of this, he is a little too dismissive of hits... As Mr Anderson's book acknowledges, there is an awful lot of dross in the tail... Mr Anderson has backed away somewhat from his original article in Wired in which he suggested that the long tail would be a bigger market than the hits... One weakness of this otherwise excellent book is that it tries to apply the theory of the long tail to fields far beyond entertainment and e-commerce... his book may alarm as well as help businessmen [which predicts a significant] “non-monetary economy”.

• Web Address: http://www.economist.com/displayStory.cfm?story_id=7138865
• Short Name: stahihu
• Short Link: http://ma.gnolia.com/stahihu
• Tags: media industry, democracy
• Saved to Future Media by Nico Macdonald on August 09, 2007.