Accelerating Past the Chasm: Marketing, Adoption and Discontinuity
Bubble Generation talks about how 'Crossing the Chasm' isn't applicable any longer: That was 1998. This is 2003. What’s changed? Everything. Fundamentally, and paradoxically, for those that like to think of the bubble as a fleeting delusion, the early adopter has become the mass market, because of the potent forces unleashed during the bubble. They are, for marketers, strategists and would-be innovators, now one and the same.
- Web Address: http://www.bubblegeneration.com/?a=a&resource=pastchasm
- Short Name: resakupof
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Short Link: http://ma.gnolia.com/resakupof
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Tags: chasm, marketing, technology
- Saved by Tara Hunt on December 01, 2006.
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December 1, 2006 |
Bubble Generation talks about how 'Crossing the Chasm' isn't applicable any longer: That was 1998. This is 2003. What’s changed? Everything. Fundamentally, and paradoxically, for those that like to think of the bubble as a fl... |
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