Don’t Put the ‘We’ in Welcome Emails | Get Elastic
One of the basics of customer-centric, persuasive copywriting is using “you” and “you’re” rather than “I,” “our” and “we.” People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
- Web Address: http://www.getelastic.com/dont-put-the-we-in-welcome-emails
- Short Name: quxifochup
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Short Link: http://ma.gnolia.com/quxifochup
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Tags: you, we, copywriting, e-marketing, communication
- Saved by Frederik Van Zande on September 23, 2008.
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